Well if this ad isn't a blatant attempt at marketing via controversy, I'll eat my hat.
Methinks racism is far too sensitive a subject for a multi-million dollar company like Sony to use for marketing purposes.
I'm intelligent enough to know that this is just a marketing ploy, but we all know that there are those out there, who wouldn't get wet if it was raining brain cells.
I'm sure this will cause a major furore throughout the world, with liberal lefties seeking to ban the ads, thus making the campaign a success, but why oh why, did Sony have to go there? Tut, tut.